Writing effective copy for your small business website

As a small business website owner, you want your site to generate as much traffic as possible. But traffic is only part of the story. You want the words on your site to lead your visitors to be willing buyers. That's not an easy task, but it is possible using the right words in the right way.

Dr. Ken Evoy is now offering his Make Your Content Presell book as a free digital download. The book shows you how to write web page copy that will allow you to communicate with your site’s visitors and generate an open-to-buy attitude. There are tips re web page layout, choice of font, writing style, writing “voice”, organization of content, writing mechanics, the role of ezines in web sales. It’s 140 pages of wisdom, and it’s available for free download from his website.

Click on the picture of the book below for download instructions: