How to negotiate with your Internet service provider

Five years ago I signed up with Bell Sympatico Internet service. In order to get me as a new customer, they gave me a special discount, which amounted to about $13 monthly off the regular price. At the time I asked them what would happen at the end of the year. They responded that I would have to call and renew the discount when the contract expired. I made careful note of this on my calendar and every year I’ve had to call. This year I was a couple of weeks late calling and my bill was $13 higher. I called today and requested that my discount be reinstated and that I get an immediate credit for $13 on my next bill. They did everything I wanted and threw in a free Internet security package which included anti-virus. It’s a bit of a nuisance to have to keep calling, but it’s worth the hassle to save $13 a month. Do you think there are people out there who never make that call and pay more by default?